Top 3 Smart Marketing Techniques
New to internet marketing? You're probably wondering where to begin promoting your business online. Read on to explore three smart marketing techniques to brand your business and attract more customers. 1. Search Engine Optimization (SEO) SEO is the process of improving a website's search engine rankings on Google, Bing, Yahoo!, and other sites through a variety of methods. Every SEO plan begins with keyword selection --choosing five to seven high-volume, attainable words and phrases to target throughout the campaign. There are two main categories of SEO: on site SEO and off site SEO. On site SEO enhances a website to improve its Google performance. This involves a variety of strategic changes, from customizing page URLs to optimizing meta information and on page content. Off page SEO, alternatively, promotes a website through the creation and modification of external content, including business blogging, articles, classified listings, directory postings and social profiles o